No Champion, No Deal: How to Find and Develop Champions | Krysten Conner | Ep. 282 (Sell)
Update: 2025-01-28
Description
ACTIONABLE TAKEAWAYS:
Align Messaging to Roles: End users want simplicity, managers focus on team metrics, and execs care about goals and risk. Match your message accordingly.
Use Credible Content: Share third-party sources like Gartner or HBR instead of only company case studies to build trust.
Amplify the Problem Early: Send data or insights highlighting the problem’s urgency in the early stages of the sales cycle.
Simplify Implementation Late: Provide resources like change management guides to ease rollout and reduce risk.
KRYSTEN'S PATH TO PRESIDENTS CLUB:
- Founder @ KrystenConner.com
- Enterprise Account Executive @ UserGems
- Enterprise+ Account Executive @ Outreach
- Enterprise Accounts, Financial Services @ Tableau Software
- Strategic Accounts @ PowerSchool
RESOURCES DISCUSSED:
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